Flipping Flipdish

    Flipdish is a restaurant tech company valued over £1b (one of those 🦄s you hear so much about). When I joined in 2021 they were in desperate need of a rebrand. This strategic transformation was built on the foundation of customer interviews, market analysis and internal insights which guided countless rounds of creative, amounting in not one –but two– founder sign-offs (they're brothers) and an entirely refreshed identity that the business could align behind.